BRANDING - Strategy that
communicates your product and then
launches it to an attainable horizon,
involves a combination of effective
media relations with branding. dp's
Public Relations Specialists expand
presence and outreach via effective
branding and proactive medias.
EVENT PLANNING - dp Event
Consultants develop media strategies
that allow for pre-event, premier runway
(red carpet), and post-event coverage,
and we work with event producers
ensuring success from concept to
completion.
MEDIA PLANS - dp Marketing
Specialists create media plans with well
timed media lists and pitches that deliver
the best possible results.
PRESS KITS - The foundation of any
product launch and ongoing media
campaign are strong press materials.
Biographies, pitch letters, press releases,
queries, synopsys, treatments, etc. are
essential to emergent authors and
companies. We also provide proposals
and promotions as well as establish or
redress market presence.
RADIO / TELEVISION - Our
professionals examine your niche' then
generate a list of top national, regional,
or local radio / television venues and
secure 15 to 20 interviews for each tour.
Services such as b-roll production, food
styling, and set build-outs are available.
SPEAKING EVENTS - dp Public
Relations experts generate promotional
materials with biographies, sizzle reels,
speaking topics, and sales sheets and
forward same to buyers. We book events
from single to a full calendar.
TARGETED MARKETS - We
understand blog, eZine, news
publications, television, and radio. With
associations in each venue - your
product will be assured of targetable and
achieveable goals.
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CORPORATE SPONSORSHIPS - To
align a client's brand with like-minded
companies that will enhance and promote
each other's core messaging.
MULTI-MEDIA DEVELOPMENT -
DonnaInk Pubic Relation Specialists work to
achieve a fluid multi-media connectivity
among Internet, print, radio, and television
that features our client's area of expertise.
PUBLIC RELATIONS PLATFORM -
Good PR equates to public awareness
excellence that is crafted and honed mindful
of your brand recognition first and foremost.
PRESS CONFERENCES - dp provides
invitation-only and general public media
events to both have the public come to you as
well as inform the unaware. Networking is the
social mechanism of 2009 and beyond in
electronic, print and face-to-face context that
dramatically increases market presence.
SPEAKING ENGAGEMENTS - Public
Speaking often goes hand-in-hand with
Public Relations, at dp we represent our
clients cradle to the grave - meaning that we
ensure speaking engagements occur and
that when they do occur there is a solid
representation without hiccups. We can
coach and prep clients for speaking
engagements - as needed.
SPEAKER BUREAU OUTREACH -
Approaching the right people at the right time
is essential to efficient marketing and public
awareness campaigns. Our team puts clients
in touch with the appropriate sources in a
timely and concise manner.
SYNDICATION OF CONTENT - Presence
in print and electronically are indicators of
shelf life - today, more than any other time in
history, media largely ensures product
success. dp presents client market packages
in syndicated venues with solid
cross-functionality so that the feet, hands,
head and torso of a product always remains
unilateral in approach to the public.
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DIGITAL PRESS AND MULTIMEDIA -
Electronic media ignites the newest Public
Relations campaigns and encompass all
press kit elements. Publicity in the Semantic
Web with the New Transparency means
real-time audios, videos, webinars, and
mobile connectivity capabilities with websites
that convey a solid market presence.
Additionally, web stores and associative
branding products can be added to all digital
press campaigns.
EMAIL PROMOTIONS AND SEARCH
ENGINE OPTIMIZATION (SEO) -
Through email and SEO your product can
reach millions of readers and clients virtually
overnight. At dp, we are stalwart practitioners
of interactive marketing campaigns.
MULTIMEDIA PLATFORMS - We create
Krupp video clips (KruppKlips), images and
podcasts that can be posted on popular UGC
sites, as well as building and maintaining
associated home pages, giving media and
online audiences easy, direct access to
content in a variety of mediums.
RSS FEEDS AND LINK-UPS - Our team
is exceptional with the RSS feed elements of
a Public Relations campaign launch. Posting
to multiple RSS readers ignites a viral
interactivity essential to your product launch.
SOCIAL MEDIA AND SOCIAL
NETWORK CAMPAIGNS - inVirtual
Worker (VW)® Community participants, dp
has feelers among every relevant social
medium that the Internet touts today - our
clients are assured an overnight presence
among multiple tiers of social networking -
again aiding a viral presence.
WIKIS AND WIKIPEDIA - Both Wikis and
Wikipedia serve to reinforce an electronic
product launch campaign - these are
essential data repositories that host our client
branding - we suggest the creation of both as
tools to inform varied media interests and the
potential clientele for your product.
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